The Tourism of the Future: Umani Ronchi Takes Part in the Round Table “A Journey for Everyone” in Ancona
Accessibility, innovation, and inclusion in the tourism of the future were the key themes of the round table “A Journey for Everyone”, held at the Mole Vanvitelliana in Ancona and promoted by the Department of Tourism of the Municipality of Ancona in collaboration with Lonely Planet.
In a world where travel is growing at an unstoppable pace, the ability to welcome everyone — without physical, sensory, or cultural barriers — is becoming a strategic asset and a defining feature for any destination. This was the starting point for an open discussion among Italian and international voices who work daily to imagine and build a more inclusive, intelligent, and human way of travelling.
Among the key speakers of the day, moderated by Doris Zaccone of Radio Capital, was Michele Bernetti, who brought the focus of the debate to the value of accessible wine tourism. Deeply rooted in the region and the culture of hospitality, he offered insight into how a wine business can actively contribute to tourism that is truly for everyone — where the quality of the welcome is also measured by the ability to include. “Accessible hospitality is a responsibility. As a company, we are committed to offering authentic, sustainable experiences that are open to all, where wine becomes the starting point for a cultural and human journey.”
In his contribution, Michele Bernetti shared the tangible experience of Umani Ronchi, a Marche- based company that has been investing for years in organic farming, inclusive hospitality, and cultural itineraries that are also accessible to people with disabilities. This commitment reflects the
company’s desire to build a more equitable and humane tourism model, capable of generating value both for the region and for its visitors.
The round table included the participation of experts and sector representatives, including Mirko Lalli (The Data Appeal Company), who discussed how artificial intelligence is transforming travel; Roberta Garibaldi (AITEn), who reflected on the cultural and strategic value of food and wine tourism in terms of accessibility, promotion of local areas, and new forms of conscious experience; Antonio Laveneziana (Airbnb), Valeria Bottalico and Felice Tagliaferri (Peggy Guggenheim Collection), Aldo Grassini (Omero Museum) — the first Italian museum dedicated to accessible art — Giovanni Ferrero (Council for People in Difficulty), Andrea Lanfri (Paralympic athlete), and Cristina Nadotti (journalist and author).
In a world where travel is growing exponentially, the real challenge is ensuring that no one is left behind. Umani Ronchi, through its vision and practices, continues to demonstrate how inclusion can become a strategic asset for the entire tourism sector.
