Michele Bernetti in Korea for the 15th anniversary of Jorio
The social media countdown started almost 15 days before the D-Day with a teaser campaign announcing the great celebration with Michele Bernetti and our Montepulciano d’Abruzzo. On May 12th, in the heart of the old town of Seoul, we celebrated the business cooperation with our partner Les Vins de Maeil that started 15 years ago, thanks to the first wine imported, the Jorio.
A perfect event with many small details like tastings tours, gadgets and a “message in the bottles” board. The full happening was covered by the main social medias with, pictures, selfies and live videos on Facebook and Instagram.
For this occasion LVDM organized a contest with the Jorio lovers to present a unique label for this important anniversary.
Please check the pictures to see the “15 years Jorio in Korea” label. In these days in Korea you’ll find the Jorio with this special label.
Thanks to Les Vins de Maeil for this wonderful celebration. Thanks to Korea. Please check the pictures and videos with Michele Bernetti.