Agrofutura Pesaro: Michele Bernetti at the Festival Dedicated to the Future of Agriculture
What does the future hold for the agri-food sector? How can sustainability, competitiveness, and the protection of high-quality production coexist? These were some of the key questions explored at Agrofutura, the initiative promoted by QN Quotidiano Nazionale, il Resto del Carlino, La Nazione, and Il Giorno. On July 16, the event took place in Pesaro, in the prestigious setting of Palazzo Ducale, as part of Carlino Day.
The day brought together two symbolic moments: a discussion on the future of Italian agriculture and the inauguration of the photographic exhibition "Eyes on History", a journey through the history of the newspaper and the local area. It created a dialogue between memory and the future, highlighting both the importance of our roots and the ability to envision new opportunities for the agri-food sector.
The event opened with remarks by Valerio Baroncini, Deputy Editor of il Resto del Carlino, and Paolo Rosato, Editorial Coordinator of Agrofutura, followed by institutional addresses that introduced a discussion involving businesses, the banking sector, and public institutions. Among the speakers was Michele Bernetti, who took part in the panel discussion entitled "Organic Farming and Protection: The Network That Safeguards the Territory. Districts, Consortia, and Alliances for Sustainable, High-Quality Agriculture," focusing on the role of supply chains and appellations in enhancing the value of Italy's agricultural heritage.
During his speech, Bernetti emphasized the importance of protecting the value of appellations by preserving their identity and credibility through responsible production management. In an increasingly complex market environment, he pointed out that the risk of overproduction can undermine the value built over time, highlighting the need for careful planning that maintains a healthy balance between supply and demand.
He also stressed that sustainability cannot be limited to environmental considerations alone. Instead, it must become a model that protects the land, supports businesses, and preserves the economic value of agricultural production. Truly sustainable viticulture, he noted, is built on the balance between responsible production, quality, and a long-term vision.
Alongside the protection of appellations, Michele Bernetti reaffirmed another essential priority: promotion. Safeguarding the value of wine also means investing in knowledge and education, sharing its origins, culture, and deep connection with the land so that consumers can fully appreciate its uniqueness and quality.
Participation in Agrofutura provided an important opportunity for dialogue among institutions, businesses, and industry professionals, confirming that the exchange of ideas and shared perspectives are essential tools for addressing the challenges that agriculture and the wine sector will face in the years ahead.
Real sustainability and the protection of the land: from concrete actions to support ethical viticulture to the challenges of the future, Michele Bernetti shares his vision in the pages of il Resto del Carlino. Read the article here: urly.it/31g6nw
